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Style, Trends · July 4, 2022

What is Dopamine Dressing? And How to Wear the Trend

Disclaimer: this article contains affiliate product links, which means we receive a small commission when you make a purchase at no extra cost to you! All affiliate links will be marked with an asterisk (*) and help us to run this site so we really appreciate your support.

There’s a fashion trend taking the world by storm in 2022. It comes in stark contrast to the comfy and bland loungewear of the UK lockdowns, which meant that the only things we had to dress up for were supermarket runs and daily walks.

Now that we’re making the most of “the new normal” and our social calendars are full again, we have options. Not to mention, summer is finally here, so it’s time to lift our moods in one of the only ways we know how. 

It’s time to indulge in dopamine dressing.

What is Dopamine Dressing?

SHEIN Dress* | SHEIN Co-Ord* | Topshop Dress (Similar*) | SHEIN Sandals*

What is Dopamine Dressing?

Dopamine dressing is all about choosing outfits with bold patterns and bright colours that will give you a rush of dopamine and therefore improve your mood. After all, dopamine is the feel-good neurotransmitter that helps us feel pleasure as part of the brain’s reward system.

By dressing happier in colourful clothes and maximalist patterns, studies show that we will feel happier. (And who couldn’t use a happiness boost every now and again, right?)

Colour psychology also indicates that certain colours impact human behaviour and have a profound effect on our moods, thoughts and actions. In other words, if we wear specific colours based on how we want to feel, we can improve our mental health and our style game. (A two-for-one win!)

The next time that you’re feeling glum on a Monday morning, try out this principle for yourself by throwing on that bright yellow dress to inspire positivity and motivation. Or consider a confidence-boosting red and pink look to help you nail your big meeting.

(But more on the feelings that individual colours evoke later!)

How to Try Out Dopamine Dressing

This trend is easy to embrace if you’re already open to vibrant colours and patterns. However, fans of neutral minimalism might need to brush up on the colour wheel and step outside of their comfort zones.

Not to worry – we’re here to help (and even have a handy picture of a colour wheel for good measure). Let’s explore the two key elements of dopamine dressing and how you can start incorporating them into your everyday wardrobe.

Colour

Colour is an important aspect of dopamine dressing because different hues trigger certain emotions. For example, yellow has been shown to boost creativity and joy. Alternatively, blue can be used to promote feelings of calm, which is ideal for easing anxiety in stressful situations.

Simply put, dopamine dressing cleverly combines keeping up with fashion trends with improving your wellbeing. 

Want to know which colours you should embrace? Here’s a quick and easy guide:

  • Pink is playful, exciting, youthful and feminine — ideal for partying or socialising
  • Orange is associated with friendliness, happiness and energy — perfect for networking or meeting new people
  • Green promotes relaxation, renewal and safety — giving off a calming, feel-good energy following a stressful period
  • Blue is a symbol of strength, tranquility and intelligence — putting yourself and others at ease, especially in work settings
  • Yellow boosts optimism, creativity and positivity — it’s great for motivation ahead of an important event or activity
  • Purple is all about sophistication, spirituality and exoticism — ideal for luxury retreats or unique adventures
  • Red represents power, passion and romance — grabbing attention and radiating confidence for the workplace or date nights
Colour Wheel

The dopamine dressing trend isn’t just about colour though. Prints and patterns count for a lot too.

Patterns

When creating rainbow outfits, prints and patterns are the perfect way to mix shades and add extra dopamine hits. Plus, they allow you to play around with hues that aren’t in your usual colour palette.

Sixties-style patterns align well with dopamine dressing. After all, the sixties were all about experimentation, so looking at outfits from this era will give you major dopamine inspiration. Particularly fun prints included over-the-top leopard, graphic florals and vivid geometrics.

If the sixties aren’t really your thing, we have good news — the seventies offer serious pattern envy too. Thanks to chevron stripes, psychedelic art and paisley prints, this decade is a masterclass in combining colours and patterns. 

Oh, and did we mention that sixties- and seventies-influenced prints is a fashion trend in itself this Spring/Summer 2022?

7 Dopamine-Filled Outfits We Love

There are several ways to embrace dopamine dressing. Let’s explore some of our personal favourites. 

1. Head-To-Toe Maximalist

View this post on Instagram

A post shared by thredUP (@thredup)

Ever loved one colour so much that you just want to wear it all day, every day? Well, now you can!

Meet head-to-toe maximalism, a dopamine dressing hack that centres around wearing one colour in every aspect of your outfit. This includes accessories, shoes and anything else on your body. 

The easiest way to embrace this trend is to go for an all-in-one jumpsuit or dress, but you can also match a bottom and top in the same hue for a similar effect. Remember to colour-coordinate your shoes and handbag for the icing on the cake!

Head-To-Toe Maximalist

For a complete colour-coded look ideal for adding some serenity to your life when dressing for date night or drinks with the girls, try this H&M blue satin jumpsuit*, these blue Warehouse heels* and this Ego blue quilted bag*.

2. Tone It Up

View this post on Instagram

A post shared by Ariel Nichole Gottfried🦋 (@lincolnsmamaaa)

Love the idea of focusing on one colour but not feeling colour matching? We get it. While it’s easy to curate an outfit in one colour, it can be challenging to match each shade exactly.

Instead, shop for similar tones, but skip the stress of matching them. This creates a multi-dimensional outfit that works for last-minute dressers, and the various shades add interest to the ensemble.

Tone It Up

For instance, this M&S fern green midi skirt* can be contrasted with this H&M lawn green halter*. Then you can create multi-toned quirkiness by opting for a different-hued green shoe and accessory, such as these SHEIN emerald mules* and this H&M quilted emerald bag*, for on-trend, smart-casual finesse.

3. Make a Splash

View this post on Instagram

A post shared by Lidija📍Parisian vibes (@luteceetmoi)

Feeling shy about dressing entirely in colour? You don’t have to! Dopamine dressing can still be achieved with a splash of colour in the form of one statement garment.

You can then dress it down and find balance with other neutral pieces, shoes and accessories.

Make a Splash - What is Dopamine Dressing

For example, these M&S orange cropped trousers* could be your bright base layer. Then add an In The Style white bodysuit* or simple H&M white vest* to tone down the rest of the look. New Look orange sliders (sold out — similar*) and a Pull&Bear Paper Tote Bag* would aptly finish off this tropical summer aesthetic for casual occasions.

4. Colour-Blocking Beauty

View this post on Instagram

A post shared by SOPHIE⚡️| STYLE INSPO | AMAZON FINDS (@sophslayz)

A lot of dopamine dressing focuses on building outfits in one colour. But what if you want to integrate more of your favourite hues?

Colour-blocking is the art of blending two opposing hues together to create a loud effect. Typically, stylists choose colours opposite each other on the colour wheel as these complement eachother. Good examples include cerulean blue and tangerine, or the fuchsia-and-lawn-green combo that has been spotted on the catwalk.

Colour-Blocking Beauty - What is Dopamine Dressing

Want to get the look? Try these SHEIN tailored green shorts* with a MANGO fuchsia halter bodysuit* for a runway-ready result. Add a EGO green shoulder bag* to match your shorts and some SHEIN fuchsia sandals* for a cool yet cohesive finish ideal for bottomless brunches or summer parties.

5. All About Analogous

View this post on Instagram

A post shared by Carolina Cachão | Outfit ideas (@theoutfitbycc)

Colours don’t always have to be at odds! If you want a harmonious blend of hues, try analogous shades. 

This aspect of dopamine dressing sees colours that sit next to each other on the colour wheel coming together amicably. Key examples include sunset shades, lemon and lime, or fuchsia and tomato red. There’s just one rule: the richer the hue, the better!

All About Analogous

Opt for Pull&Bear red cargo trousers*, a H&M red-and-pink tie-front bralette*, a SHEIN minimalist apricot clutch* and some SHEIN pink strappy sandals* for summer events that call for a smart-casual outfit that sizzles.

6. Levels of Layering

View this post on Instagram

A post shared by Sarah🌈 Thrift Colorfully (@imsarahstepanek)

Not for the faint-hearted, this outfit masterpiece involves carefully selecting multiple colour layers and building them up for a sensational finish. It plays with various lengths and textures, as well as hues. 

Many layering fans use analogous colours or colour blocking to achieve the aesthetic, as different hues emphasise the layers more than similar tones do.

A great start for dopamine layering is to choose a loose maxi and pair it with a sheer long-sleeved tee and shoe (all in alternate hues). You can then use a printed bag that features all three colours to pull the look together.

Layers of Layering

We recommend trying this Pull&Bear cowl-neck yellow midi dress* with this MONKI pastel blue mesh shirt*, these MANGO green mesh sneakers* and this MONKI printed tote* for a fun day of shopping or exploring a new city.

7. Pattern Extravaganza

View this post on Instagram

A post shared by Laura // Ahoy Style Vintage on Etsy (@ahoy.style)

Lastly, you can level up your dopamine outfits with unique patterns and interesting prints. From multi-toned stripes to intense florals, this allows you to try various trends and colours all at once.

Team these Pull&Bear striped trousers* with a MANGO floral print blouse* in a similar colour palette for a beginner-friendly method of clashing prints. Pick one of the hues in your outfit for your shoe and handbag choice to prevent the aesthetic from looking too overpowering, such as neutral New Look wedges* and a coordinating straw bag*.

Pattern Extravaganza

Alternatively, try a simple MANGO striped tee* with on-trend H&M floral trousers*, M&S star trainers* and a playful SHEIN white backpack*. Did someone say wonderfully weird?

Look and Feel Bold With Dopamine Dressing

When shopping for dopamine outfits, don’t think too much. If you enjoy the colour of a particular piece, try it on! Mix, match, add prints, clash patterns — build an ensemble based on whatever feels good to you.

After all, what is dopamine dressing best for? Whether you’re off to work, brunch or on a date, colourful clothes will brighten your day (and attract compliments).

Will you be joining the dopamine dressers? Let us know in the comments!

Pin this post and share with friends:

Katie Davies

Katie Davies is the Yorkshire-based freelance writer who founded Trendy Tourist. Since 2017, she has written for over 100 companies on a range of subjects, from fashion to marketing. When she’s not producing content, you can find her shopping, exploring a new place or sitting somewhere having a cup of builder’s tea.

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Posted By: Katie Davies · In: Style, Trends

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Barbie Girl 👱🏻‍♀️💄 A tailored bla Barbie Girl 👱🏻‍♀️💄 
A tailored blazer and shorts co-ord is one of my fave summer outfits for smart-casual occasions like drinks with the girls, date night or a fancy dinner.
(I wore this hot pink one recently for a bottomless brunch in York! ⬆️🥂)
I’m loving bright colours at the moment (can’t beat a bit of dopamine dressing) so chose to team this suit set with a white lace-trim cami and a white shoulder bag for that fresh, summery look.
I then opted for gold jewellery and block-heeled sandals to add warmth and a touch of glamour to the ensemble. ☀️💅🏼
Are you a fan of summer suit sets?
(Outfit details will be linked in my Stories!) 🔗💕
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Simple summer outfit ideas… Ideal for the heatw Simple summer outfit ideas…
Ideal for the heatwave! 🔥
Whether you have work or a social event planned, these outfits will keep you looking and feeling cool. 😎
1. The Loose-Fitting Long Dress
You can’t go wrong with a pretty midi or maxi dress in summer, especially if it’s made from a breathable fabric like cotton or linen. 😮‍💨
2. The Comfy Shorts & Cami
Lightweight shorts and a soft cami is a combo that you can just throw on in a hurry. Not only will it prevent you from overheating, but it also doesn’t take up much bag space for holidays. Result!
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Product links will be saved to my highlight. 💕
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What the sign said…👆🏻😝 We’ve only go What the sign said…👆🏻😝
We’ve only got one life so live yours well!
This includes buying jeans that fit and don’t dig into your stomach while you’re out trying to have a nice meal. 😅
Do ya know, I recently bought these ones from @lornaluxe’s @inthestyle range and I absolutely love them.
They’re so comfy and soft. They’re also super stretchy (more like jeggings than jeans) and come in petite and tall sizes. 👌🏻
Not to mention, they’re that brilliant white that looks so fresh and cute in the summer.
And they’re currently only £14 in the sale! Bargain! 🤩
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Can’t beat a bit of dopamine dressing. 🌈 You Can’t beat a bit of dopamine dressing. 🌈
You may have heard other bloggers and influencers talking about dopamine dressing and how it’s a big trend for 2022 - but what exactly is it? 🤔
Simply put, dopamine dressing is all about choosing outfits with bold patterns and bright colours that will give you a rush of dopamine and therefore improve your mood.
After all, dopamine is the feel-good neurotransmitter that helps us feel pleasure as part of the brain’s reward system. 💰
By dressing happier, studies show that we will feel happier. (And who couldn’t use a happiness boost every now and again, right?) 🤗 
So, how can you dress happier? I’ll say it again… rainbow outfits and loud-and-proud patterns.
Case in point: these three examples. ➡️
Which is your favourite - 1, 2 or 3?
For more dopamine-filled outfits, head over to my Stories for a link to my latest blog post all about dopamine dressing. 🔗
You can also find the links to all of these products via the @shop.ltk app: https://liketk.it/3JUuZ
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Travel is the only thing you buy that makes you ri Travel is the only thing you buy that makes you richer. 💰
Money and material possessions don’t equal wealth in my eyes.
Sure, travel can be a big strain on your finances, but it provides you with so many invaluable things in abundance. 🤩
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- Enriches your experience of life and the world
- Allows you to learn something new about yourself from every unique adventure
- Educates you and gives you knowledge and life skills that you can’t get from books or school
- Allows you to meet people of different nationalities and cultures and share experiences
- Gives you priceless memories, friendships and relationships
(I mean, I ultimately got my husband out of one of my international trips!)
Just remember that you can always make money. You can’t always make memories.
And that’s just my two pence this #traveltuesday. ✌🏻 
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This range has honestly revolutionised my skincare routine. 🙌🏻
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Here are the products I apply every day.
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2. Balancing Toner (five-pence piece)
3. Skin Protecting Moisturizing Cream (1-2 pumps) mixed with
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2. Skin-Reviving Night Cream (1-2 pumps)
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MORE AIRPORT LOOKS ✨ …that are comfy yet styl MORE AIRPORT LOOKS ✨
…that are comfy yet stylish!
1. Jumpsuit Queen
(For those who want to feel like they can breathe and move comfortably on the go while looking super chic for summer)
2. Cute and Cool
(Featuring an on-trend co-ord for sleek airplane style that you can effortlessly throw together)
3. Modern Simplicity
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Which one would you wear? 1, 2 or 3?
All products shown are in stock right now! I’ve linked them via my LTK shop but I’ll also link them in my Story for you guys. 🔗
Copy and paste this @shop.ltk in your browser: https://liketk.it/3Im8t 💕
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