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Have you been trying to get your hands on one of this season’s must-haves? Or what about that timeless jewellery piece you’ve been lusting after for (what feels like) forever? Either way, let’s face it, the best thing about Black Friday fashion deals is that you can purchase your current wishlist pieces for less.
(Cue the fangirl screams.)
Although it’s coming in hot on Friday 26th November, my best bit of advice is to try not to buy for the sake of buying. I always aim to invest in high-quality pieces that I love and know I’ll wear for years to come so I can get a better return-on-investment. Plus, this is much kinder to the environment!
Without further ado, here are my favourite Black Friday fashion deals and picks by the 10 high street brands I shop with the most.
1. ASOS
What’s the deal? Up to 80% off everything with an extra 15% off using the code “BFDEAL15”
When does it start? Thursday 25th November
What are the best picks? Their sportswear (*)
- Perfect for running errands or snuggling up indoors during the weekend, these Adidas Three Stripe Black Leggings (*) are just as fashionable as they are comfortable. Sometimes I feel like I live in mine, but I’m okay with that when the fit is this flattering and I can just throw them on with an oversized sweatshirt, trainers and my fave puffer coat.
- Converse trainers are a classic must-have for women nowadays and I’m loving these classic low-tops (*) that go with practically any outfit. In fact, they’d coordinate well with the Adidas leggings above! Add a snug jumper and a beanie to ooze laid-back luxe.
2. Boden
What’s the deal? Up to 40% off selected lines only
When does it start? Thursday 25th November
What are the best picks? Their swimwear (*)
- Boden offer a multitude of stylish swimwear staples, whether you’re heading abroad for your annual holiday or sunbathing in your back garden. I’m a massive fan of this black colour-block Kefalonia swimsuit (*), which I wore at Ocean Beach during my Ibiza hen do. Its gorgeous crisscross design hugs your curves in all the right places and strikes just the right balance between being practical and sultry.
- Another swimsuit fave of mine from Boden is the Santorini (*). Available in three different colourways, the halter neck coupled with the flattering panelling is the perfect confidence booster when you’re away with friends or family — and is sure to attract compliments.
3. H&M
What’s the deal? 20% off everything for members only
When does it start? Thursday 25th November
What are the best picks? Their knitwear (*)
- You seriously can’t beat H&M for their snug knitwear. I’m lusting over long knitted dresses and tunics this year, such as this zip-top rib-knit jumper (*) that comes in three different hues. Team yours with your trusty leggings, combat boots and your favourite gilet for cosy fashion at its finest.
- Speaking of ribbed knits, I’m obsessed with adorable cropped cardigans at the moment like this one (*). It comes in four colourways and can be layered up over a turtleneck top and under a trench coat to create a chic cold-weather outfit.
4. In The Style
What’s the deal? At least 50% off everything for “Gold Friday”
When does it start? Thursday 25th November
What are the best picks? Their collaborations
- I’m loving the In The Style collabs at the moment, especially the Jacqueline Jossa (*) collection. This Black Belted Blazer (*) is giving me serious “boss babe” vibes, especially when paired with the co-ordinating trousers (*).
- The current Lorna Luxe collection (*) is full of sparkle and shine, therefore, ideal for the Christmas party season. The “Working Girl” raspberry satin blazer (*), in particular, is fabulously festive for family gatherings or a bottomless brunch with the girls when teamed with a lace bodysuit, high-waisted jeans and heels.
5. ISAWITFIRST
What’s the deal? 60% off everything with the code “CYBER60”
When does it start? Monday 22nd November
What are the best picks? Their outerwear (*)
- Gilets are back in full force and I’m powerless to this sleeveless black hooded version (*), which is timeless yet versatile. It also comes in two other hues so you can assess which colour will best compliment your wardrobe before you make your investment.
- Teddy borg jackets are still a firm favourite on the style-sphere and this Beige Longline Borg Coat (*) is no exception. I mean, who doesn’t love a neutral hero piece? Team yours with a long-sleeve top, oversized joggers and chunky trainers for a casual outfit that’s nothing short of captivating.
6. Levi’s
What’s the deal? 30% off everything with up to 50% off for Levi’s members
When does it start? Monday 22nd November
What are the best picks? Their denim
- It may be 2021 but I’m still lusting over high-waisted, Mom-style jeans like this ageless pair (*). Call me a hopeless millennial but these bad boys are imprinted in my brain now as a wardrobe essential because they accentuate your waist and you can dress them up or down. Now, excuse me while I get back to my avocado toast…
- If you’re not feeling Levi’s jeans, try one of their boxy denim jackets instead (*). An all-year-round staple, you can layer it over a tunic-length jumper with black leggings during Autumn/Winter or throw it on over a maxi dress in Spring/Summer for effortless style.
7. Marks and Spencer
What’s the deal? 25% off selected jewellery, 30% off selected lingerie, 2 bras for £18, 3 for 2 on selected hosiery and buy 3 knickers, get the 4th one free
When does it start? Friday 26th November
What are the best picks? Their midi and maxi length skirts and dresses (*)
- You just can’t beat M&S in terms of quality. I especially love their long floaty skirts that are comfortable to wear and yet make a true statement, such as this Satin Animal Print Midaxi Skirt (*).
- In terms of pretty one-pieces, you can toughen up this Floral High Neck Midi Tea Dress (*) with combat boots and a black faux leather jacket for a modern ‘fit that makes fellow fashionistas green with envy.
8. Matalan
What’s the deal? 20% off everything with the code “NOV20”
When does it start? Monday 22nd November
What are the best picks? Their workwear
- Matalan is great for finding those sharp-looking yet affordable pieces for professional purposes. From on-trend dresses to elegant blouses, they have an abundance of options that are ideal for university, the office or Zoom meetings, such as this Khaki Ruffle Mini Shirt Dress (*).
- You can also layer this Beige Multicoloured Twist Jumper Dress (*) over thick faux leather leggings or denim jeggings with heeled boots to create a cosy yet sophisticated combination.
9. Uniqlo
What’s the deal? Up to 50% off selected lines
When does it start? Thursday 25th November
What are the best picks? Their basics and Heattech collection (*)
- This Japanese retailer is renowned for its commitment to simplicity and function, which is why I love their smart basics that are ahead of time and yet will transcend seasons. Case in point: their thermal tops feature special Heattech technology that protects you against freezing temperatures during the coldest months. I like to layer this black turtleneck (*) under all of my wintry outfits, no matter what the occasion.
- I can’t even begin to tell you how much I love these Uniqlo jeggings (*). I buy a pair in a different colour every time I visit a Uniqlo store (which isn’t very often given that the nearest one to me is Manchester). Even so, every pair I have in my wardrobe lasts me for years! Not only are they super comfy, but they look like jeans and can be worn with oversized jumpers and boots for a refined yet fresh take on winter style.
10. ZARA
What’s the deal? 40% off selected items online and in store
When does it start? Thursday 25th November
What are the best picks? Their partywear
- ZARA have some high-quality pieces that will put a touch of pizzazz on your partywear for the Christmas season. For instance, this sequinned blouse amps up the drama when teamed with black tailored trousers, heels and plenty of attitude.
- Similarly, this draped green camisole dress can be elevated with block heels, a metallic clutch and a black tailored blazer for a work event or social soirée. You could even throw on a cropped jumper, chunky trainers and a crossbody bag to dress it down for more casual wear. Either way, there’s no better way than donning a satin dress to amp up the glamour.
Taking Advantage of Black Friday Fashion Deals
It’s important to make the most of what Cyber Week has to offer while you can. Sooner or later, the bargains are going to disappear and you’ll be kicking yourself for not investing in the piece you’ve had your eye on for months. Just be sure to opt for quality over quantity to take into account the sustainability factor.
Which Black Friday fashion deals are you most excited about?
Katie Davies is the Yorkshire-based freelance writer who founded Trendy Tourist. Since 2017, she has written for over 100 companies on a range of subjects, from fashion to marketing. When she’s not producing content, you can find her shopping, exploring a new place or sitting somewhere having a cup of builder’s tea.
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