Taylor Swift Eras Tour Outfits for Every Era

Taylor Swift may have been performing the Eras Tour in major cities around the world since March 2023, but next month she’s finally coming to the UK.

If you’re a fellow Swiftie, you’ll know that part of the Eras Tour experience is to dress up as a certain “era” of Taylor Swift’s long-standing music history. Each era coincides with one of her 11 studio albums, from the indie tones of Folklore to the popular belters of 1989.

But, it’s difficult to figure out what to wear when all your spare cash is going towards your hotel and transport for the concert, and you’re rapidly running out of time to get organised! Right?

Not to worry. No matter what your favourite era, I’ve got you covered with these Eras Tour outfits that will help you stand out from the crowd without breaking the bank.

Friendship bracelets at the ready!

Best Eras Tour Outfits: Lover

The Lover album was released in 2019 and has a dreamy, romantic aesthetic to align with the soft side of Taylor’s personal life. Think hearts, rainbows and euphoria — the bolder, the better!

Outfit details:

• Shein Organza Dress*
• Shein Heart Handbag*
• Shein Rhinestone Boots*
• Shein Heart Sunglasses*
• Shein Silver Necklace*
• Shein Pink Heart Stickers*

Reputation Era

The Reputation album was released in 2017 following the famous fallout with Kanye West and Kim Kardashian. It has a “f the haters” feel, and an aesthetic heavily influenced by dark colours, newspaper prints and snakes.

Outfit details:

• Shein Newspaper Print Top*
• Shein Black Sequin Shorts*
• Shein Snake Drop Earrings – sold out, similar here*
• Shein Snake Hair Clips*
• Shein Snake Tights*
• Shein Black Boots*
• Shein Green Stickers*
• Shein Snake Bracelet*
• Shein Red Bag – sold out, similar here* and here*

1989 Era

The 1989 album was released in 2014 and propelled Taylor into global pop superstardom. Think the “red lip, classic thing going on” with a vintage vibe of polka dots, denim and cat-eye sunglasses.

Outfit details:

• River Island White Tube Top*
• Shein Sequin Varsity Jacket*
• Uniqlo Wide Leg Jeans – sold out, similar here*
• Converse Lift Platforms*
• Etsy Gingham Headband*
• Shein Retro Cateye Sunglasses*
• Amazon Camera Bag*
• Shein Hoop Earrings*
• Shein Butterfly Face Decor*

The Tortured Poets Department Era

The Tortured Poets Department was released in April 2024 and is renowned for being Taylor’s most dramatic, raw and emotional album yet. Its aesthetic has classic Victorian influences, such as corset dresses, long gloves and choker necklaces, and is mostly black and white.

Outfit details:

• Shein White Corset Dress*
• Amazon White Faux Leather Jacket*
• Shein Satin Gloves*
• Shein Vintage Necklace*
• Shein Drop Earrings*
• Shein Vintage Velvet Bag*
• Shein Mary Jane Shoes*
• Shein Lace Hair Bow*

Red Era

The Red album was released in 2012 and featured more pop songs than her signature country music. The t-shirt from her 22 music video that says “not a lot going on at the moment” is one of the most popular Eras Tour outfits when teamed with a black skirt or shorts. The vibe of the whole era is fun, youthful and retro featuring bowler hats, nautical stripes and her trademark red lips.

Outfit details:

• Etsy Taylor Tour T-Shirt*
• Pull&Bear Mini Skirt – sold out, similar here*
• Shein Plush Jacket*
• ASOS Design Embellished Tights – sold out, similar here*
• Shein Brogues*
• Amazon Bowler Hat*
• Urban Outfitters Crossbody Bag – sold out, similar here*
• Shein Heart Earrings*

Folklore Era

Folklore and Evermore were both released in 2020 and written during the lockdown phase of the pandemic. These eras have a similar woodsy aesthetic to align with the indie, acoustic vibes of the music, but Folklore has more of a bohemian feel with floaty dresses and earthy tones.

Outfit details:

• River Island Maxi Dress*
• Levi’s Fringe Trucker Jacket – sold out, similar here*
• Shein White Crossbody Bag – sold out, similar here*
• Amazon Fedora Hat*
• ASOS Design Western Boot*
• Shein Clover Necklace*
• Shein Flower Earrings*

Evermore Era

With the Evermore 2020album cover being the back of Taylor’s head with plaited hair in a checked wool coat, this era is best known for its autumnal aesthetic. Think cosy yet stylish jackets, oversized jumpers and long dresses that scream “cottagecore.”

Outfit details:

• Amazon Corset – sold out, similar here* and here*
• Monsoon Pleated Skirt – sold out, similar here*
• M&S Longline Cardigan – sold out, similar here*
• Shein Floral Bag*
• Amazon Lace Up Boots*
• Shein Boho Earrings*
• Shein Flower Pins*

Midnights Era

The Midnights album was released in 2022 and has a vibrant pop sound with an aesthetic to match. The Eras Tour outfits for Midnights are influenced by seventies-style disco with sparkling fabrics, faux fur coats and jewel tones in excess.

Outfit details:

• French Connection Mini Dress – sold out, similar here* and here*
• Public Desire Silver Boots*
• John Lewis Rhinestone Bag- sold out, similar here*
• Amazon Faux Fur Jacket*
• Shein Rhinestone Earrings*
• Shein Rhinestone Hair Clips*
• Shein Blue Eye Stickers*

Fearless Era

Fearless was released in 2008 and it was the album where people around the world first started to embrace Taylor as a country-pop singer and songwriter. The aesthetic is feminine (think flapper-style mini dresses and big bouncy curls) juxtaposed with cowgirl boots to tie in with the country tunes.

Outfit details:

• Shein Gold Top and Skirt Set*
• Amazon Denim Jacket*
• Shein Western Boots*
• Shein White Handbag*
• Shein Hoop Earrings*

Speak Now Era

The Speak Now album was released in 2010 with Taylor on the cover in a stunning romantic purple dress. Ballgowns are popular Eras tour outfits for this aesthetic, along with anything purple and flowing with an air of luxurious fantasy.

Outfit details:

• Shein Enchnt Ruffle Dress*
• Shein Western Buckle Boots*
• Shein Clutch Bag*
• Shein Heart Rhinestone Earrings*
• Shein Rhinestone Necklace – sold out, similar here*
• Shein Hair Crystals*

Taylor Swift Era

Taylor Swift is her debut album released in 2006 with the “just a girl and her guitar” vibe. The aesthetic is country-inspired with milkmaid-style dresses or tops, denim shorts or jackets, cowgirl boots and cowgirl hats. Yeehaw.

Outfit details:

• Monki White Blouse*
• Pull&Bear Denim Shorts*
• Amazon Fringed Jacket*
• Shein Tan Hat*
• Pull&Bear Buckle Bag – sold out, similar here*
• Windsor Store Tan Boots – sold out, similar here*
• Shein Earrings*

The Perfect Eras Tour Outfits Accessory

True Swifties wear and trade friendship bracelets at Taylor Swift shows as part of the communal experience. These serve as the perfect accessory to your Eras Tour outfits.

This primarily comes from the song You’re On Your Own, Kid from Midnights with the lyrics: “So make the friendship bracelets, take the moment and taste it.”

However, rumour has it, Taylor used to wear an armful of friendship bracelets during her earlier shows (think debut and fearless eras) so fans started wearing them too.

Either way, don’t forget yours if you’re seeing her this summer!

• Shein Friendship Bracelet Making Kit*
• Etsy Friendship Bracelet Making Kit*
• Amazon Friendship Bracelet Making Kit*

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Final Thoughts on Eras Tour Outfits

Nobody’s saying you have to dress in an era of Taylor’s music for the Eras Tour, but it is all part of the fun. You don’t have to stick to one era too — you can mix and match based on what you already have in your wardrobe.

If like me you weren’t lucky enough to get tickets, these Eras Tour outfits are still great for tribute nights, watch parties or maybe even just a regular Saturday night!

Enjoy, Swifties!